RTIC Soft Coolers: 5 Reasons Why They’re Worth Checking Out

RTIC Soft Coolers are your ultimate companion for any outdoor trip or adventure. These coolers are renowned for their premium quality, superior insulation, and remarkable durability. Whether you’re planning a day at the beach, a picnic in the park, or a long cross-country road trip, an RTIC Soft Cooler can keep your beverages cold and your food fresh. The lightweight design and impressive cooling capabilities make these coolers a standout choice.

But, their commitment to value sets RTIC Soft Coolers apart from their competitors. RTIC’s mission is to provide top-tier products without the top-tier price tag. These coolers boast features and performance comparable to, and often exceeding, those of pricier competitors. It’s no wonder why RTIC Soft Coolers have become a favorite among outdoor enthusiasts and casual consumers alike.

RTIC Soft Coolers Quick Guide

Want to know why RTIC Soft Coolers are worth checking out? Below, we share with you five powerful reasons.

  1. Superior Insulation: RTIC Soft Coolers use premium foam insulation, keeping your beverages cold and food fresh for an extended duration. These coolers perform exceptionally well under harsh sunlight, ensuring your supplies stay cool.
  2. Durability: RTIC prioritizes durability in their designs. Their Soft Coolers are tear-resistant and constructed to withstand the rigors of outdoor adventures. You can count on them to hold up, trip after trip.
  3. Portable and Lightweight: Despite their robust build and superior insulation, RTIC Soft Coolers are surprisingly lightweight and easy to carry, even when packed to capacity. They are ideal for various activities, from fishing trips to beach outings.
  4. Value for Money: RTIC Soft Coolers offer high-end features and performance at a fraction of the cost of many competitors. Their commitment to delivering value is something that sets them apart in the market.
  5. Variety of Sizes: Whether you need a cooler for a solo trip or a big family outing, RTIC has you covered. Their Soft Coolers come in various sizes, ensuring there’s a perfect fit for your specific needs.

RTIC Soft Coolers Reasons Explained

RTIC Soft Coolers are not just any other cooler in the market. They stand out for several reasons, and we explain these factors in detail below.

Superior Insulation

The insulation of RTIC Soft Coolers is nothing short of exceptional. They incorporate premium foam insulation that excels in retaining cold temperatures, preserving your food and beverages in their optimal condition for extended periods. Even under direct sunlight or on a sweltering summer day, RTIC Soft Coolers maintain their internal temperature, keeping your drinks refreshingly cold.

This superior insulation performance is one of the key reasons consumers consider RTIC Soft Coolers a reliable companion for outdoor adventures. Enjoying a cold drink or fresh food hours into your trip can make all the difference, enhancing your overall experience.


RTIC Soft Coolers are designed with durability at the forefront. They are constructed with robust, tear-resistant material that can withstand the rigors of outdoor trips, from rough handling to adverse weather conditions. Unlike other coolers that easily wear and tear, RTIC Soft Coolers are built to last.

They can endure heavy use, maintaining their functionality and appearance over time. This exceptional durability saves you the cost and hassle of frequent replacements, making RTIC Soft Coolers a smart investment for casual and intense outdoor trips. This is another reason why many consumers find RTIC Soft Coolers to be worth every penny.

Portable and Lightweight

Despite their robust design and exceptional insulation, RTIC Soft Coolers are impressively portable and lightweight. This makes them incredibly easy to transport, whether you’re heading to a local park or embarking on a grueling hike.

These coolers are not burdensome or unwieldy even when fully loaded with food and drink. Their ergonomic design includes convenient carrying handles and adjustable shoulder straps, easing the load and making transportation a breeze.

Plus, their compact nature ensures they won’t eat up excessive space in your car or campsite. This portability and lightweight design is another reason why RTIC Soft Coolers are a valuable investment for any outdoor activity.

Value for Money

RTIC Soft Coolers truly exemplify the concept of “Value for Money”. Unlike many high-end cooler brands that come with steep price tags, RTIC provides similar or even superior features at a fraction of the cost.

The coolers boast remarkable insulation, robust construction, and impressive portability, all while remaining highly affordable. This approach stems from RTIC’s commitment to deliver top-tier products without the top-tier price, ensuring that consumers receive the best bang for their buck.

This significant cost-effectiveness doesn’t mean a compromise in quality. RTIC Soft Coolers continue to receive high praise for their performance and longevity. An RTIC Soft Cooler is not just a purchase; it’s a smart investment that upholds value with each use.

Variety of Sizes

RTIC Soft Coolers come in a Variety of Sizes catering to distinct needs and uses. Whether you’re planning a solo fishing trip or a grand beach outing with the whole family, RTIC has a soft cooler size that is a perfect match.

Their range ranges from compact coolers, ideal for individual use, to large-capacity ones catering to a crowd. This variety allows you to choose a cooler that fits your specific requirements without compromising on cooling efficiency or portability.

You won’t find yourself lugging around an oversized cooler for a small picnic, nor will you run out of space during a group camping trip. In fact, you’ll find an RTIC Soft Cooler that fits ‘just right’. The flexibility of choosing from various sizes is another reason RTIC Soft Coolers offer tremendous value, easily catering to diverse consumer needs.

RTIC Soft Coolers that Get the Job Done

Take an even closer look at RTIC Soft Coolers with these fantastic options below.

RTIC Backpack Cooler 30 Can, Insulated Portable Soft Cooler Bag

Meet the RTIC Backpack Cooler – the ultimate hands-free cooler for all your adventures! This insulated cooler bag straps comfortably to your back, freeing your hands for whatever the day brings.

Rtic soft cooler

RTIC Backpack Cooler 30 Can

It’s 100% waterproof, ensuring your drinks and snacks stay safe and dry. The durable zipper keeps everything secure, preventing spills and leaks. This portable cooler bag measures 12 x 10 x 16 inches, providing ample space for all your essentials. Get ready to keep cool and enjoy your next adventure with the RTIC Backpack Cooler!

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With premium insulation, your items stay cold for days, making them perfect for camping trips, beach outings, or any outdoor activity. Choose from two sizes – the Backpack Cooler 20 can or the Backpack Cooler 30 can. But that’s not all – this cooler floats, too! Take it to the pool, lake, or wherever your adventure takes you.

RTIC Soft Cooler Insulated Bag

This RTIC Soft Insulated Cooler is your ultimate companion for keeping your food and drinks cool on the go. With up to 24 hours of cooling, this lightweight yet durable cooler is designed to withstand any terrain.

Rtic soft cooler

RTIC Soft Cooler Insulated Bag

Its heavy-duty nylon shell and 2 inches of closed-cell foam insulation keep your items chilled and fresh.

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But that’s not all – this cooler is also a floating marvel! Take it to the pool or lake, and let your drinks and snacks float alongside you. It’s the perfect addition to any adventure, offering convenience and portability wherever you roam.

Not just an ice cooler, this versatile bag serves multiple purposes. Use it as a travel, beer, lunch, camping, or beach cooler – the choice is yours. Thanks to a durable zipper, its leak-proof design ensures that spills and leaks are a thing of the past.

Choose from various sizes, including a 12-can cooler bag, 20-can cooler, 30-can cooler, or 40-can cooler. No matter the occasion, the RTIC Soft Insulated Cooler covers you.

RTIC 28 Can Everyday Cooler

This soft cooler is designed to keep your items fresh all day long. The roomy, insulated main compartment features closed foam insulation, ensuring your food and drinks stay cold and fresh.

Rtic soft cooler

RTIC 28 Can Everyday Cooler

With multiple storage pockets both inside and outside, you can keep items like napkins, silverware, wallets, and keys safe and organized.

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This versatile cooler can be used anywhere – whether as a drink cooler, travel cooler, beer cooler, lunch cooler, camping cooler, or beach cooler. And to top it off, it comes with a removable, stainless steel bottle opener. Stay cool and organized with our ultimate cooler companion.

Common Questions About RTIC Soft Coolers

It’s time to answer some of the most frequently asked questions about RTIC Soft Coolers.

Are RTIC Soft Coolers leak-proof?

The majority of RTIC Soft Coolers are leak-proof. However, it’s always best to use caution and properly close the cooler to avoid any potential spills.

Can I customize my RTIC Soft Cooler?

Yes! RTIC offers customizable soft coolers, allowing you to add your personal touch with colors, logos, and text. Check out their website for more details.

Can I use dry ice in my RTIC Soft Cooler?

While using dry ice directly inside the cooler is not recommended, you can place dry ice in a separate container or wrap it in newspaper and then put it inside the cooler. This will help maintain a consistent temperature without damaging the cooler.

Video RTIC Soft Cooler 30 Can Review – Is It Worth It?

Check out this video review of the RTIC Soft Cooler 30 Can to see it in action and hear what customers have to say about its performance and value.

Final Thoughts

In conclusion, RTIC Soft Coolers are an exceptional choice for anyone needing a reliable, high-performance cooler. These coolers tick all the right boxes, from insulation and durability to portability and value for money. So whether you plan a day at the beach or a week-long camping trip, an RTIC Soft Cooler will ensure your food and drinks remain fresh and cold throughout your adventure. Remember to consider your specific needs.


Photo of author
Hey there, I'm Chris. I love hitting the road for some adventure on the weekends. I believe in buying the absolute best, which led me to a quest for the perfect cooler. Frustrated with the lack of reliable info, I started reviewing coolers myself. At OKCoolers.com, I dive into the nitty-gritty details so you know exactly what you're getting. So stick around, get the facts, and let's stay cool together.
Photo of author
Hey there, I'm Chris. I love hitting the road for some adventure on the weekends. I believe in buying the absolute best, which led me to a quest for the perfect cooler. Frustrated with the lack of reliable info, I started reviewing coolers myself. At OKCoolers.com, I dive into the nitty-gritty details so you know exactly what you're getting. So stick around, get the facts, and let's stay cool together.