Why Do Coolers Have Rulers? 4 Fascinating Facts You Didn’t Know

Why do coolers have rulers? Have you ever noticed the rulers etched into the tops of many coolers and wondered why they’re there? While they may seem like a random accessory, those rulers actually serve a useful purpose, especially for fishing enthusiasts.

If you’ve been puzzled by this cooler conundrum or simply intrigued by the many lesser-known facts that surround everyday objects, then you are in the right place We’re delving into the interesting world of cooler design, specifically focusing on the reason why do coolers have rulers. Prepare to have your curiosity quenched!

Why do coolers have rulers

Why Do Coolers Have Rulers Quick Guide

In this section, we’ll briefly tell you about different facts that respond to why do coolers have rulers? For more details continue below.

  1. For measurement: The most common reason coolers have rulers is for measuring fish. It’s a handy tool for anglers to quickly check if their catch complies with legal size limits.
  2. Convenience: The ruler adds a level of convenience for outdoor enthusiasts who might need to measure something quickly and don’t have a separate ruler handy.
  3. Marketing strategy: Adding a ruler to a cooler lid can be a unique selling point. It can make the product stand out, especially in the eyes of fishers or campers, and convey that the brand has thought about their needs.
  4. Multi-functional Design: Aside from being used as a measuring tool, the engraved ruler also adds to the aesthetic appeal of the cooler. It’s a subtle design element that combines function with style.

Remember, not all coolers come with rulers, and the accuracy can vary from brand to brand. It’s a handy tool, but for critical measurements, it’s always good to have a standard ruler or measuring tape at your disposal.

Why Do Coolers Have Rulers: Facts

After briefly learning the facts behind why do coolers have rulers, let’s get into each fact in detail.

For measurement

Why do coolers have rulers

The primary reason why do coolers have rulers is for measurement, particularly beneficial for those who love fishing. Anglers can swiftly gauge the length of their catch using the ruler feature, ensuring that their fish meets the legal size requirements.

This is especially crucial in regions with strict fishing regulations where the size of the catch can dictate whether it’s a keeper or needs to be released back into the water. Having a ruler directly on the cooler offers convenience as there’s no need to fumble around looking for a separate measuring tool while handling the fish.

This feature transforms the cooler from being a simple storage device to a multipurpose tool that enhances the fishing experience. Remember, that cooler rulers are designed for quick, approximate measurements, and for more precise measurements, a dedicated measuring tape is still recommended.


In the realm of convenience, the presence of a ruler on a cooler is undeniably practical for outdoor enthusiasts. Beyond the realm of fishing, the built-in ruler can come in handy in a variety of scenarios.

For instance, campers may find it useful for measuring firewood, rope lengths, or even the dimensions of a tent or tarp. The fact that you don’t have to carry an extra ruler or measuring tape saves space and lightens your load.

It also eliminates the potential frustration of misplacing or forgetting a separate measuring tool. Additionally, the ruler is always visible and accessible, meaning you don’t have to dig through your cooler to find it.

This convenient design feature highlights how coolers with rulers can be versatile tools, enhancing the outdoor experience beyond just food and drink storage.

Marketing strategy

Why do coolers have rulers

From a marketing perspective, the inclusion of a ruler on a cooler can be an effective way to differentiate a product in a crowded marketplace. In an industry where many coolers may look similar and offer comparable functionality, a built-in ruler could be the unique selling point that sways a customer’s purchasing decision.

This is particularly true for target consumers such as fishers or campers who would appreciate the added functionality. The ruler suggests that the brand has thoughtfully considered the needs of its users, going above and beyond to provide a feature that combines practicality with convenience.

It sends a strong message that the company understands and caters to its customers’ hobbies and lifestyles. However, it’s important to note that while the ruler can be a nifty tool, it’s not a substitute for a professional measuring device, especially in scenarios where precision is critical.

Multi-functional Design

The presence of a ruler on a cooler is not merely a practical element; it also contributes to multi-functional design aesthetics. This emphasizes a trend in modern product design where functionality and style coexist.

The engraved ruler, often carefully placed along the cooler’s top surface, adds an interesting visual element that enhances the overall aesthetic appeal of the cooler. It transforms a traditionally utilitarian item into an object that also encapsulates design thoughtfulness.

Moreover, it exemplifies the brand’s commitment to delivering products that serve more than a single purpose, reinforcing the cooler’s image as a versatile tool for outdoor adventures.

So, next time you see a ruler on a cooler, appreciate it not only as a handy tool but also as a thoughtful design detail. Just like with the other uses, remember that while the ruler adds a stylish touch, it should be used as an approximate guide rather than a precise measuring tool.

Common Questions About Why Do Coolers Have Rulers

What is a fishing cooler?

A fishing cooler is a specialized type of cooler designed with features that cater to the needs of anglers. In addition to standard cooling capabilities, fishing coolers often come equipped with extras such as built-in rod holders, bait trays, and notably, a ruler on the lid for measuring fish.

This ruler allows anglers to quickly judge the size of their catch, ensuring it meets any legal size requirements. Made durable to withstand marine environments and usually offering higher ice retention rates, a fishing cooler is an essential tool for any fishing trip, providing convenience and enhancing the overall experience.

How to choose a fishing cooler?

  • Size and Capacity: Take into consideration the amount of storage space required for your catch, as well as other essentials like food and drinks. Select a cooler with an appropriate capacity that suits your needs. However, keep in mind that size matters – you wouldn’t want a massive cooler occupying valuable deck space if it’s unnecessary.
  • Durability and Build Quality: Seek out a cooler crafted from top-notch materials capable of withstanding the harsh marine environment and the weight of hefty fish.
  • Insulation: The insulation quality directly affects how long your cooler can keep its contents cold. Look for a cooler equipped with high-quality insulation that can maintain a low temperature for an extended duration.
  • Ice Retention: The cooler’s ice retention capability determines the duration your items can remain cold. Aim for a cooler with a commendable ice retention rate, usually measured in days.
  • Portability and Ease of Transport: Evaluate how effortless it is to transport the cooler to and from your fishing spot. Opt for a cooler that features handles or wheels, ensuring convenient mobility.
  • Additional Features: Take note of any supplementary features that hold significance for you, such as built-in fish rulers, cutting boards, and cup holders.

What are the types of fishing coolers?

  • Hard-sided coolers: They refer to a specific type of cooler that boasts a rigid and durable outer shell. Typically constructed using materials like plastic, metal, or fiberglass, these coolers are designed to withstand tough conditions. The interior of a hard-sided cooler is lined with insulation, ensuring prolonged coldness for the contents stored inside. These coolers have gained popularity among anglers, hunters, and outdoor enthusiasts due to their exceptional durability and superior insulation capabilities.
  • A fish cooler bag: Also known as a soft-sided cooler, is specifically designed for storing and transporting fish. These bags are crafted from high-quality, durable materials and are equipped with insulation to ensure the freshness and coolness of your catch. Fish cooler bags are available in various sizes and styles, catering to different needs, from compact bags for a few fish to larger models capable of accommodating multiple catches or bigger fish.

Video Igloo BMX 52 Quart Cooler with Cool Riser Technology, Fish Ruler, and Tie Down Points Review

In search of coolers that have rulers? Watch this video review about Igloo BMX 52 Quart Cooler which comes with a ruler and other features like the Cool Riser Technology. This cooler is perfect for outdoor activities such as fishing, camping, tailgating, and more!

Final Thoughts

So why do coolers have rulers? The presence of a ruler on a cooler, particularly a fishing cooler, is a testament to the thoughtful design and utility these coolers provide. It’s an add-on that caters to the specific needs of the users, offering convenience while enhancing the overall user experience.

From acting as a quick measurement tool for anglers to adding a unique design element, the ruler on a cooler serves multiple purposes. While it may not replace a professional measuring tool, its presence is undeniably handy in various outdoor scenarios.

As we embrace products that cater to our specific needs and provide multifunctional use, we understand and appreciate the why behind a cooler having a ruler. It’s a simple question with a multifaceted answer, rooted in understanding the user’s lifestyle and providing a tool that’s beyond just a box to keep things cold.


Photo of author
Hey there, I'm Chris. I love hitting the road for some adventure on the weekends. I believe in buying the absolute best, which led me to a quest for the perfect cooler. Frustrated with the lack of reliable info, I started reviewing coolers myself. At OKCoolers.com, I dive into the nitty-gritty details so you know exactly what you're getting. So stick around, get the facts, and let's stay cool together.
Photo of author
Hey there, I'm Chris. I love hitting the road for some adventure on the weekends. I believe in buying the absolute best, which led me to a quest for the perfect cooler. Frustrated with the lack of reliable info, I started reviewing coolers myself. At OKCoolers.com, I dive into the nitty-gritty details so you know exactly what you're getting. So stick around, get the facts, and let's stay cool together.